Daktronics, Inc. designs, manufactures, and sells electronic scoreboards, programmable display systems, and large screen video displays for sporting, commercial, and transportation applications in the United States and internationally. It operates through Commercial, Live Events, High School Park and Recreation, Transportation, and International segments. The company offers video display and walls; scoreboards and timing systems; LED message displays and sings; intelligent transportation systems dynamic message signs; mass transit display; sound systems; and digital billboards and street furniture, and digit and price displays. It also provides indoor dynamic messaging systems; and software and controllers, which includes Venus, a control suite software to control the creation of messages and graphic sequences for uploading to displays. The company serves out-of-home companies, retailers, quick-serve restaurants, casinos, shopping centers, cruise ships, commercial building owners, petroleum retailers, governmental transportation departments, transportation industry contractors, airlines, and sports and commercial business facilities. It sells its products through direct sales and resellers. Daktronics, Inc. was incorporated in 1968 and is headquartered in Brookings, South Dakota.